D product photography is captured special photography equipment and software. Firstly; items are photographed by revolving camera, which captures the item from every single angle in case of 3D or round horizontal axes in case of 360 photography. The photos can be also taken by rotating item in front of steady camera and the whole process of capturing the images is controlled directly from the PC. Once you have series of photos in your PC, the second step is subsequent conversion of pictures into 3D or 360 presentation. There are more possible solutions of conversion “” but the most frequent are these two types of solutions; the Client-Server (On-Line) Solution or Stand-Alone (Off-Line) Solution. After the selection of the suitable viewer of your 3D presentations and uploading source images on a server, the final implementation is finished almost immediately. All the 3D viewers” windows have possibilities of customizing its size, background, borders, graphic details and many other features which enhance the graphic attractiveness of the images. The 360 degree or 3D product photography fit your websites perfectly and improves the general graphic appearance of your e-shop.
3D/360 product photography “” revolution in product displaying
This sophisticated technology of 360/3D degree product photography has turned out to be very useful gadget for many e-shop owners and brought new edge into internet marketing. The technology allows you to display 3D models of your products on your website. In case of 360 photography customers are able to see the standing or hanging product around its horizontal axes of rotation. If we add the vertical axes we get so called 3D model allowing prospective customers to see every detail on the surface of the product rom every single angle “” which can eventually influence their final decision whether they should by the product or not. Moreover, these pictures, captured by sophisticated technology, offers high-definition which enables your customers to see the real appearance of the advertised product.
To sum it up, the technology of 360 degree product photography increases the customers” interest in the product which may significantly increase your sales ( since many customers prefers shopping in brick shops where they can thoroughly examine the product). This new interactive way oft photography offers possibility of detailed product examination which may eventually avoid subsequent complaints or goods returns..