Having a blog is a great way to boost and drive traffic to your wedding photography business. They are extremely popular with Google provided you update your blog regularly with unique content. Promoting your service is quite easy with a Blogging site, which is easy to run, easy to update and easy to publish on the search engines.
Some great Blog sites include WordPress and Blogger. They are the two most powerful sites which have a high Page Rank (PR). I recommend using a paid WordPress hosting site as you can change and customise your themes quite easily. If you dont know CSS or HTML dont despair as there are hundreds of Free Photography templates online that can be used. Your alternative is to buy a customised template which are usually less then $100.
Promoting your service, online product or offline business has never been easier. In this article we will outline five great tips to increase traffic to your wedding photography blog which will increase business and sales.
Tip 1. Register and Ping Your Blog List
There are services online that you can ping your blog once you have updated a post. A great service is Pingler which will ping out your blog to over 50 sites once you place in the relevant information. Pingoat is another so to Ping-O-matic. Great for increasing traffic to your blog.
Tip 2 : Add Tabs / Buttons to News Readers
Sites such as Bloglines, Google Reader allow for members to receive an RSS feed on their favourite blog niche that they have interest in. Having a RSS button on your website or blog will allow readers to get updated access of your blog every time you post something new.
Tip 3: Update Unique Content to your Blog Often
Google and the other major search engines love and endorse updated blogs that are unique. Making a post few times a week is great, pushing to once a day is even better. Dont go overboard as it may have adverse affects to your Google rankings.
Tip 4: Post your Blog in Relevant Forums
Register to forums related to your business. So if you are in Photography register on these forums and actively take part in discussions. Never spam! You will get a one-way link from these forums sites. Great for Search engine optimisation which affects page rankings.
Tip 5: Post to Facebook
Having a facebook share link on your blog is great way to viral market your site. All your friends and keep up with your postings with a click of a button.
Follow the above tips to steadily increase traffic to your photography blog. This also is relevant to any niche you are in. Update your blog with unique content regularly and you will notice the increase in traffic.